McHappy Day, the annual fund-raiser held by McDonald’s in aid of the Ronald McDonald House Charities, has raised a record €30,000 to support RMHC’s Qawra Learning Centre programmes.
The proceeds were collected at McDonald’s nine restaurants across Malta and Gozo throughout the week-long campaign at the end of last year, as customers demonstrated their unwavering generosity towards McDonald’s favourite charity. The funds were bolstered with the €0.02 donation McDonald’s makes with every Happy Meal sold throughout the year, raffle tickets, and the donation of loyalty points during McHappy Day week.
“Our customers’ generosity throughout the 2021 McHappy Day campaign was outstanding,” Peter Hili, Managing Director of Premier Restaurants Malta, the operator of McDonald’s, said. “We are delighted to be able to make this wonderful donation to RMHC that will enable it to continue its sterling work among children and young people who need essential support to thrive. Our heartfelt thanks go to all our customers for their support.”
RMHC has been partnering with an increasing number of charities and voluntary organisations, giving them access to its purpose-built premises from which to provide services and support to their own young clients and their families and carers.
“RMHC enjoyed a productive year in 2021 despite the challenges brought about by the pandemic,” RMHC Chairman Martin Xuereb explained. “We supported 147 children and young people from 95 families, the Learning Centre hosted more than 200 sessions, and supported 16 NGOs and entities with the involvement of 155 professionals and volunteers. We look forward to building on this momentum in 2022.”
RMHC Chairman Martin Xuereb (left) receives €30,000 raised during McHappy Day from Peter Hili, Managing Director of McDonald’s operator Premier Restaurants Malta Ltd.
About McDonald’s in Malta
McDonald’s is operated in Malta by Premier Restaurants Malta Ltd. More than 450 crew at nine McDonald’s serve more than 20,000 customers in Malta and Gozo every day.
Premier Capital plc, the Developmental Licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta and Romania, operates 166 restaurants thanks to 9,000 people. More than 150 million customers are served every year across the six markets. Premier Capital is the McDonald’s business within Hili Ventures, a group present in 10 countries engaged in multi-sited activities with McDonald’s and Apple, logistics, marine & engineering, technology, property, oil & gas, hospitality and leasing.
About Ronald McDonald House Charities in Malta
The Ronald McDonald House Charities Malta Chapter is committed to give children access to specialised support to enable them to pursue their education and enrich their lives. It creates, funds and supports programmes to improve the health and wellbeing of children at its purpose-built Learning Centre in Qawra and to serve children challenged by poverty, disability and learning difficulties. On its own and in partnership with other organisations, RMHC hosts educational and therapeutic programmes to assist children and young people gain the core skills and competences necessary for adulthood.
The Ronald McDonald House Charities is an international non-profit network with a mission to keep families with sick children close to each other and to the care and resources they need (www.rmhc.org). McDonald’s has been the RMHC’s Mission Partner since the first Ronald McDonald House was built in Philadelphia in 1974. RMHC delivers programmes and services in more than 65 countries and regions and impacts the lives of millions of children and their families around the world every year.